Skip to main content

New Think: The Use of Lateral Thinking in the Generation of New Ideas by Edward de Bono

It's 19th century England, and you're the beautiful daughter of a man deeply in debt. The man's moneylender, an old and repulsive man, offers a deal: Let me marry your daughter and I'll forgive all the debt. You'll be spared going to prison, and your daughter won't starve.

The man and his daughter were horrified. To convince them, the moneylender proposed letting fate decide the matter. He told them he would put a black pebble and a white pebble in a bag, and the girl would pick one of the pebbles at random. If she chose the white pebble, the debt would be cancelled and she could stay with her father. If she chose the black pebble, she would become the moneylender's wife and the debt would be cancelled.

Seeing no alternative, they reluctantly agreed. As they were standing on a path strewn with pebbles, the moneylender bent to pick up two to put into the bag.

Unfortunately, the alert girl saw to her horror that he selected two black pebbles to put into the bag.


**************************
If you were this girl, what would you do?

And this is how New Think: The Use of Lateral Thinking in the Generation of New Ideas begins. Author Edward de Bono compares and contrasts what he calls vertical thinking (traditional thought processes which use logic and reasonable assumptions, seen by many as the only form of "respectable" thinking) to what he calls lateral thinking, which involves looking at a subject in unusual, illogical and even irrational ways to arrive at more creative solutions.

If lateral thinking, rather than vertical thinking, is the source of most of the world's brilliant insights and inventions, how can you train yourself to use it to your advantage, especially when it seems this type of thinking often occurs by accident or pure chance? de Bono describes several techniques you can use, such as chance, games, random associations and other approaches, to harvest ideas and achieve greater creativity.

There are some true jewels of insight in this brief 156-page book. Unfortunately, you've got to wade through quite a bit of passive voice and convoluted phrasing to get to them. I wish that this author, who is such a champion of counterintuitive thinking, had just this once reached a more traditional conclusion: that his ideas would find a larger audience if they were better organized and more clearly articulated.

Furthermore, many of these concepts are described much more engagingly in books like Blink and The Black Swan. I'd start with those books first, and if the subject matter truly interests you, then you can move on to New Think.

***************************
Here's the conclusion to the story of the moneylender and the beautiful daughter:

The daughter gritted her teeth, reached into the bag, and pulled out a pebble. But before she opened her hand and looked at it, she casually dropped it on the ground, where it was immediately lost among all the other pebbles on the path.

"Oh, how clumsy of me!" she said. "But never mind--if you look into the bag you will be able to tell which pebble I took by the color of the one that is left."

The banker, unable to protest because it would prove his dishonesty, had no choice but to cancel the debt and let the girl stay with her father.

More Posts

How I Found Freedom in an Unfree World by Harry Browne

This book is a praxis: a set of real-world practices for navigating reality as it is, rather than how we wish it to be. The language is clear and direct, and the book aggregates into a highly robust and coherent work of practical, livable philosophy. Author Harry Browne developed this philosophy over the course of many years, and it's inspiring to hear him talk about his mistakes, his refinements in thinking over time, and the surprising and often liberating benefits that came his way as he followed his own practices. This author eats his own cooking, and the result is a generous gift to readers. This does not mean you'll agree with everything the author writes! In fact, Browne encourages readers to disagree with him as we sort out  our specific values, rules and boundaries. He wants volitional readers, not readers looking to be told what to think and do. We'll come back to this idea. [A quick  affiliate link to Amazon  for those readers who would like to support my wor...

Deflation and Liberty by Jorg Guido Hulsmann

In the modern centralized monetary system, all values are inverted. Debt masquerades as money, the system imposes structural inflation and monetary debasement on everyone, and GDP "growth" is increasingly an economic illusion because of that inflation and debasement. Nearly everyone gets fooled into thinking their wages, home values and stock portfolios are "rising"--and this is yet another illusion thanks to the steady debasement of the money. In such a system, anyone living off wage income, who isn't (yet) an asset owner, gets squeezed a little tighter every year. And this is the primary reason we have a so-called K-shaped economy, where asset owners do well, while those living off their labor value don't. It all comes from steady, deliberate monetary debasement. Our author believes this is immoral, and he's right. He believes that the institution behind our monetary system (the US Federal Reserve) is immoral, and he's right. Further, he believes ...

Generative Energy: Restoring the Wholeness of Life by Ray Peat

A disorganized book by a highly-censored medical iconoclast. Despite its sloppiness, it will still send you down a lot of good rabbit holes. I don't recommend a labored, close reading of this book: just use it as an introduction to Ray Peat's dissident health and physiology ideas. In certain ways, we can think of Ray Peat, along with Robert Mendelsohn and Ivan Illich , as direct ancestors of the courageous COVID-era medical dissidents: doctors like Peter McCullough, Mary Talley Bowden, Pierre Kory, Kirk and Kimberly Milhoan, Paul Marik, Meryl Nass and Peter Gotszche, among others, who bravely spoke out against foolish lockdowns, hospital protocols, government mandates and the use of risky (but of course highly lucrative) therapeutics like Remdesivir--and were censored, suspended or fired for it. [1] As a general rule: in any knowledge domain you should always know who the dissident thinkers are. They are usually the ones who were right all along. [2] [A quick  affiliate link ...