What I Just Read

"Instead of scurrying into a corner and wailing about what media are doing to us, one should charge straight ahead and kick them in the electrodes. They respond beautifully to such resolute treatment and soon become servants rather than masters." Plenty of insights throughout this capably-written biography of Marshall McLuhan. And the book really develops some genuine heft as it documents McLuhan's intellectual "gestation" as he turned away from the predictable life of an English Lit professor and instead began studying modern media. McLuhan would grow into one of the more idiosyncratic and controversial minds of the 20th century. You'd never guess, but McLuhan was revolted by television, and utterly sickened by advertising. But he also believed that careful study of these domains enabled him to understand, and more importantly to resist, their influence. As the author puts it, McLuhan "was one of those men who, without any prompting, find observation o...