Skip to main content

Because Internet by Gretchen McCulloch

A linguist explains the history and semiotics of internet communication. While some chapters sing out more than others, this book offers tremendously helpful insights about communication in the post-post-modern era.

Thanks to the internet and texting (and all of the irony, subtext, and various other linguistically subversive nuances one can communicate via those media) modern culture is experiencing what I consider could be the first stages of a hard fork in written communication. An early example might be a concept like Poe's Law, which arose to explain how entire demographics fail to see irony or sarcasm when clearly intended. The growing political bifurcation in the USA seems to be giving rise to noticeable differences in dialectic and language style. 

Even the "language" of Bitcoiners with their rhetorically powerful memes and extensive use of vocabulary designed to be unintelligible to outsiders (e.g.: "few," "gradually, then suddenly," "hodler," US trash token" and so on) gives us a concrete example of how language can signal--and even serve to define--group membership. 

When we've come to the point where the use of an eggplant emoji in the wrong context can be deeply embarrassing, I think it's safe to say that we are starting to see the development of an entire taxonomy of proto-languages online. This book will help you navigate these new frontiers.

More Posts

The Practicing Mind by Thomas M. Sterner

This short and humble book will be priceless to an open-minded reader.  It discusses how to cultivate present-moment awareness, how to focus on process rather than product, how to make haste slowly, and many other practices that are increasingly indispensable in our haste-filled, results-oriented modern era. Several years ago I heard an unforgettable story from the owner of a language school in Santiago, Chile. She told me about a disgruntled customer who had been taking Spanish classes for weeks, but wasn't getting any better. This student complained, loudly, "I paid my money. Where is my Spanish?" This story stuck with me for well over a decade because it's a metaphor for how people confuse buying something with learning something, confuse "taking a class" with actually learning a domain and developing a sincere practice of that domain. We've productized so much of life in the modern era that people think they can buy language fluency off the shelf, li...
Read more

Understanding Human Nature by Alfred Adler

A difficult book, in part because Adler isn't all that good at expressing his ideas: he's a practitioner, not a writer, and it shows. Further, I believe Understanding Human Nature has more in direct value than direct value: the reader has to move from what the book teaches to a layer of second-order insights. I'll explain what I mean in a moment. First a quick summary of the book's core themes and ideas. According to Adler, we all have a psyche, formed and largely fixed in childhood, and that psyche has an ulterior psychological goal. For most of us, unfortunately, that goal takes the form of striving for power, control, attention, or superiority. Throughout the book Adler gives examples where peoples' psyche-driven strivings cause suffering, both for themselves as well as everyone else in their blast radius. Most of us will likely resist Adler's claim that to understand other people and their motivations you must first understand their psyches' "ulter...
Read more

Perpetuity by Kevin Joseph [new fiction release]

A fast-moving, speculative sci-fi thriller, and a fun read!  After helping a fellow runner who cut her foot on a nail, a young doctor inadvertently discovers a dangerous secret in her blood, a secret that puts them in direct conflict with shadowy forces in the biotech industry. Suddenly, they find themselves running for their lives, threatened by the US government... and even more powerful enemies. Perpetuity uses several character perspectives, and the reader gradually pieces together the book's reality through various characters' eyes. I appreciate any novel that is well-structured to the point that the reader doesn't actually "see" the structure, but can just enjoy the story as it unfolds. It's harder to do than it looks. The author has a tight, noirish writing style and a knack for capturing archetypal characters. Two examples: you'll meet a smarmy, arriviste tech CEO rendered perfectly, right down to the condescending internal monologue running in hi...
Read more