Skip to main content

New Think: The Use of Lateral Thinking in the Generation of New Ideas by Edward de Bono

It's 19th century England, and you're the beautiful daughter of a man deeply in debt. The man's moneylender, an old and repulsive man, offers a deal: Let me marry your daughter and I'll forgive all the debt. You'll be spared going to prison, and your daughter won't starve.

The man and his daughter were horrified. To convince them, the moneylender proposed letting fate decide the matter. He told them he would put a black pebble and a white pebble in a bag, and the girl would pick one of the pebbles at random. If she chose the white pebble, the debt would be cancelled and she could stay with her father. If she chose the black pebble, she would become the moneylender's wife and the debt would be cancelled.

Seeing no alternative, they reluctantly agreed. As they were standing on a path strewn with pebbles, the moneylender bent to pick up two to put into the bag.

Unfortunately, the alert girl saw to her horror that he selected two black pebbles to put into the bag.


**************************
If you were this girl, what would you do?

And this is how New Think: The Use of Lateral Thinking in the Generation of New Ideas begins. Author Edward de Bono compares and contrasts what he calls vertical thinking (traditional thought processes which use logic and reasonable assumptions, seen by many as the only form of "respectable" thinking) to what he calls lateral thinking, which involves looking at a subject in unusual, illogical and even irrational ways to arrive at more creative solutions.

If lateral thinking, rather than vertical thinking, is the source of most of the world's brilliant insights and inventions, how can you train yourself to use it to your advantage, especially when it seems this type of thinking often occurs by accident or pure chance? de Bono describes several techniques you can use, such as chance, games, random associations and other approaches, to harvest ideas and achieve greater creativity.

There are some true jewels of insight in this brief 156-page book. Unfortunately, you've got to wade through quite a bit of passive voice and convoluted phrasing to get to them. I wish that this author, who is such a champion of counterintuitive thinking, had just this once reached a more traditional conclusion: that his ideas would find a larger audience if they were better organized and more clearly articulated.

Furthermore, many of these concepts are described much more engagingly in books like Blink and The Black Swan. I'd start with those books first, and if the subject matter truly interests you, then you can move on to New Think.

***************************
Here's the conclusion to the story of the moneylender and the beautiful daughter:

The daughter gritted her teeth, reached into the bag, and pulled out a pebble. But before she opened her hand and looked at it, she casually dropped it on the ground, where it was immediately lost among all the other pebbles on the path.

"Oh, how clumsy of me!" she said. "But never mind--if you look into the bag you will be able to tell which pebble I took by the color of the one that is left."

The banker, unable to protest because it would prove his dishonesty, had no choice but to cancel the debt and let the girl stay with her father.

More Posts

The Great Taking by David Rogers Webb

"What is this book about? It is about the taking of collateral, all of it, the end game of this globally synchronous debt accumulation super cycle. This is being executed by long-planned, intelligent design, the audacity and scope of which is difficult for the mind to encompass. Included are all financial assets, all money on deposit at banks, all stocks and bonds, and hence, all underlying property of all public corporations, including all inventories, plant and equipment, land, mineral deposits, inventions and intellectual property. Privately owned personal and real property financed with any amount of debt will be similarly taken, as will the assets of privately owned businesses, which have been financed with debt. If even partially successful, this will be the greatest conquest and subjugation in world history." Sometimes a book hits you with a central idea that seems at first so preposterously unlikely that you can't help but laugh out loud (as I did) and think, &quo

The Shipping Man by Matthew McCleery

A must-read for shipping investors--and even if you're not, it will likely make one out of you. It's a fun story, hilarious at times, and it teaches readers all kinds of nuances about investing. Our main character, running his own little hedge fund, finds out by pure accident that the Baltic Dry Index is down 97% (!) over the course of just three months. It makes him curious, and this curiosity takes him on a downright Dantean journey through the shipping industry.  He's outwitted left and right: first by savvy bankers in Germany, then by even savvier Greeks. And then, in an awful moment of weakness, he gets lured into buying a "tramp" (a very old, nearly used-up ship needing massive repairs) at what seems like a good price. The industry nearly eats this guy alive more than once, but he comes out the other end a true Shipping Man.  This should be mandatory reading for MBA students. I think back to all the terminally boring "case studies" I had to read ov

The Last Pagan: Julian the Apostate and the Death of the Ancient World by Adrian Murdoch

A slow, workmanlike biography, but it gets the job done, conveying context on the Roman Empire during the 4th century AD, a period that began with Constantine I imposing Christianity, featured tremendous brutality and paranoia among the empire's ruling families, and led to Julian's ascension to emperor mostly by luck. This period was also a sort of mini-cycle of breakdown and recovery within the Roman Empire's much longer multi-century breakup and collapse. Julian was extraordinarily fortunate just to survive to adulthood as the then-emperor killed not only Julian's parents but practically his entire family to eliminate any possible future political threat. Julian then became emperor by still more miraculous luck: just as he and his opponent (and cousin) Constantius were girding for what was shaping up to be a tremendous civil war, Constantius died of a fever, and Julian took power peacefully. And then, luck of the other kind: a mere eighteen months after becoming emper