It's unfortunate to read such a workmanlike book when there are so many hilarious anecdotes about "metric fixation" that would have (and should have) made a book like this fun, and far more memorable. See for example C. Northcote Parkinson's Parkinson's Law as just such a book--one that teaches useful principles with memorable examples, irony and good storytelling. This book, in contrast, offers diminishing returns beyond the first fifty pages or so. The author becomes increasingly repetitive, and some of the later chapters seem phoned in, as if he decided it wasn't worth shaping them into something more engaging. Notes: 1) I don't know how many times (certainly three or four separate times throughout the book) the author cites the show The Wire as an example of "juking the stats" (gaming metrics such that it subverts the metrics' entire purpose). As powerful an "example" as this might be--especially to rabid fans like myself!--on...
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