VeriFone was an early player in the market for credit card point-of-sale readers. Today, we totally take these devices for granted, but in the 1980s they radically reshaped retailing--reducing fraud, making consumer transactions faster and more reliable, and simplifying various back-end banking, finance and database management tasks. This book covers VeriFone's early, rapid-growth era, told from the perspective of an entrepreneur who took a big chance: he bought the sales concession to sell and distribute VeriFone devices across a huge multistate territory in the midwestern USA, building it from nothing into a significant business venture. VeriFone: My Memories of the First Ten Years would make several really good MBA business cases studies, all of them more useful than anything I read during my MBA program. You'll see how an entrepreneur bootstraps a business with no outside funding, handles huge customers unexpectedly, and manages the structure of a rapidly growing outsour
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